The new aircraft's retro livery, which was originally used on aircraft beginning in 1947 and is called The Blue Skyway, was selected by Continental employees. Continental will fly the new aircraft to its three hubs for anniversary celebration events for employees and retirees. The aircraft will make an appearance at Houston Bush Intercontinental on
"I am proud to celebrate this exciting occasion with the Continental team, including both our current 43,000 co-workers, as well as the many retired co-workers who paved Continental's history and made the airline what it is today," said
The Early Years
Continental traces its history to
Varney earlier started a different airline, which became United Airlines. Later this year, the two carriers founded by
Longtime Leader:
In 1944, passenger revenue exceeded revenue from carrying mail for the first time in the airline's history. Under Six's leadership, Continental in the late 1940s became one of the first carriers to experiment with coach fares, and established first-class "Gold Carpet Service" in the late 1950s.
"One thing that's never changed goes back to
Times of Tumult
In the late 1970s, following the Airline Deregulation Act, through the early 1990s, Continental went through some of its darkest days, struggling through years of financial losses, a gaggle of challenging mergers and acquisitions, and two bankruptcies, as well as labor relations that strained to the breaking point. Even through these grim times, several bright spots emerged: in 1987, Continental established its OnePass frequent flyer program, and in 1992, the airline launched its premium product, BusinessFirst, which provides first-class service at business-class fares.
In addition, Continental's current domestic hubs were formed during this period. In the late 70s and early 80s, following deregulation, Continental's presence in
From Worst to First
Then, in 1994,
Much as Six set the tone on customer satisfaction, Bethune brought to the forefront a culture of employees working together. Bethune and Continental's senior management team also instituted the Go Forward Plan to make sure the whole team had their eyes on the same target. The same working-together culture and Go Forward Plan continue to underlie Continental's success even today.
Continental Today
Current Chairman and CEO
"I never thought in my wildest imagination that someday I'd be able to fly all over the world," said DFW-based Customer Service Agent and Ramp Equipment Coordinator
During Larry's time with Continental, the carrier has received more awards for customer satisfaction than any other airline, including being named FORTUNE magazine's most admired global airline for six consecutive years on the magazine's annual airline industry list. Despite these honors, the carrier has no intention of resting on its laurels.
Symbolic of Continental's focus on the future, the new retro-painted Boeing 737-900ER will be delivered equipped with an advanced technology GPS Landing System (GLS) that will take advantage of a new NextGen satellite-based landing system being installed later this year at Newark Liberty. Continental is partnering with the Port Authority of
Other firsts being initiated in Continental's 75th anniversary year are the introduction of DIRECTV(R) service, installation of flat-bed seats in BusinessFirst, and service to
"I have been here for over 28 years," said EWR-based 757 Captain
For historical photos and more information on Continental's 75-year history, please go to: continental.com/company/history.
Source: Continental Airlines
